Amazon Prime Video : India : Android & iOS

Amazon Prime Video

Campaign KPI

Mfilter fraud percentage < 10%
Subscription rate > 5%

Campaign Approach

In-app traffic supply via DSP’s through careful media buying
Assigned traffic of similar category (Shopping)

Campaign Results

Mfilter fraud percentage:
Android: 3.9%
iOS: 1.2%

Achieved subscription rate of 8%

Controlled Mfilter rate: 3.9% (Android)

Controlled Mfilter rate: 1.2% (iOS)

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