Reaching your target audience through creation of quality content in various forms to increase the brand awareness, bring higher engagements, promote product/services sales, and create brand loyalty comes under content marketing.
Content marketing is a long term strategy which creates lasting effects for the marketing of brands. It has better ROI than any other advertising medium if it is done in a proper and right manner.
Content marketing is useful for B2C and B2B audience both. For B2B it could be in the form of product description, resource, technology specifications or white papers.
Adaxx plans, creates, distributes, shares, and publishes content via channels such as social media, blogs, websites, apps, press releases, and more with a goal to reach right target audience and to increase the brand awareness, engagement, and loyalty.