Shopee : Vietnam : iOS


Campaign KPI

Blocked install rate < 20%
Purchase rate >10%

Campaign Approach

In-app traffic supply via DSP’s through careful media buying
Assigned traffic of similar category (Shopping)

Campaign Results

Campaign optimized and scaled up with Whitelisted sources with purchase rate above 10%

Achieved Registration rate of 30%

Achieved Purchase rate of 12%

Achieved Blocked Install rate: 1.8%

Achieved Fraud rate below 9%

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