Campaign KPI
Blocked install rate < 20%
Purchase rate >10%
Campaign Approach
In-app traffic supply via DSP’s through careful media buying
Assigned traffic of similar category (Shopping)
Campaign Results
Campaign optimized and scaled up with Whitelisted sources with purchase rate above 10%
Achieved Registration rate of 30%
Achieved Purchase rate of 12%
Achieved Blocked Install rate: 1.8%
Achieved Fraud rate below 9%