Campaign KPI
Day 7 listings: 40%
Booking rate: 2%
Campaign Approach
In-app traffic supply via DSP’s through careful media buying
Assigned traffic of similar category apps(Travel)
Campaign Results
Assigned Whitelisted Ids on the basis of feedbacks & reports
Achieved D7 RR > 60%
Booking rate > 1.4%
Achieved D7 Listing > 50%
Fraud traffic < 22%