Audiobooks : USA : Android

Audiobooks USA

Campaign KPI

CAC rate < USD 65

Purchase rate > 30%

Campaign Approach

Utility app and entertainment app traffic worked best in this case.

Assigned media buying traffic of similar category (Entertainment)

Campaign Results

CAC rate: USA 60.

Purchase rate: 25%

Achieved CAC of USD 60

Quarterly target achieved

Achieved purchased rate of 25%

White listed id’s worked

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